All 700+ BuzzFeed staffers will get a free Apple Watch when the product launches next year.
The gizmo is a reward for hitting traffic goals set by BuzzFeed CEO Jonah Peretti last month. Those goals included reaching 200 million unique visitors and 750 million video views in a single month.
On Thursday during a staff meeting, Peretti told the staff that the site passed those goals, a source told Business Insider.
Peretti later confirmed it to the world in a tweet:
Apple Watch FTW!!! Congrats to the BuzzFeed team on an amazing November!
— Jonah Peretti (@peretti) December 4, 2014
Assuming BuzzFeed buys staffers the cheapest watch ($US349), the bonus will cost the company at least $US245,000.