Photo: imgur via BuzzFeed
Founded in 2008 by Jonah Peretti, BuzzFeed now has 101 employees worldwide — 90 in New York.
Peretti tells us his site has over 20 million monthly unique visitors. BuzzFeed’s reported monthly uniques have been as high as 25 million. “We have lots of new people who are just getting up to speed now. It will be a great year as all these new folks hit their stride,” Peretti tells us. All employees have stock options too.
By comparison, The Huffington Post, which Peretti co-founded, had 25 million monthly uniques when it sold to AOL for $315 million last May. The Huffington Post was pulling in big revenue when it was acquired though — $30 million in 2010 and an estimated $60 million in 2011.
BuzzFeed was accidentally profitable last summer but Peretti says its revenue is “growing faster than its traffic.”
It should be noted though that Huffington Post’s 25 million uniques were reported by comScore and BuzzFeed’s are self-reported. ComScore pegs BuzzFeed’s February uniques at 13.5 millionworld.wide.
In February BuzzFeed raised a $15.5 million Series C round to start competing against major news sites and add a serious content layer on top of all the viral fluff.