Spin magazine has been purchased by blog network Buzz Media, where the 27-year-old music publication known for charting the rise of so-called alternative music will join thriving blogs and sites like Stereogum, Idolator, Brooklyn Vegan, and Hype Machine.Under the deal, terms of which were not disclosed, Buzz Media will also acquire Spin.com, the Spin Play app for iPad; and Spin’s events business. The deal will add the magazine’s reputation for long-form reporting to Buzz Media’s bloggy arsenal.
“What first attracted us to Spin was its print presence, potential for cross-platform opportunities, and great storytelling,” said Buzz Media CEO Tyler Goldman. “We believe there is a unique role for print and see it as another outlet for people to access content about their passion topics.
Spin says that its suite of music sites — which also includes AbsolutePunk, Buzznet, Concrete Loop, Gorilla vs. Bear, Pop Matters, Punk News, RCRD LBL, and XLR8R — makes it the fourth largest digital publisher of original music content in the U.S., in terms of reach. It says it follows only MTV, Yahoo! Music and AOL Music, and boasts 120 million monthly unique visitors in all.
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