Alexa, Amazon’s digital voice assistant, is finally here.
The new “Aussie” version of the virtual assistant is available on Amazon Echo devices from today – and you can now buy them locally too.
Amazon Australia announced this week that the new version of Alexa not only has a local accent (and will respond with “No worries” in lieu of “you’re welcome”), it also has a broad range of local partnerships to allow the device to quickly integrate into the users life.
For example, if you bank with the NAB or Westpac, Alexa can check your bank balance for you. She can also check your Qantas points.
If you ask about local weather or news, Alexa will scan local sources in order to give you the most relevant information.
But one of the biggest new plays for Amazon is Amazon Music Unlimited, which also launched locally this week with the addition of a backlist of local Australian talent, a local top 50 playlist, and an Australian rock royalty list.
You can sign up for Amazon Music for $4.99 per month on one device or $11.99 a month for any device. New Echo device owners will get a free 90-day trial, so then Alexa can become your own personal DJ too.