When Jim McCann, a former social worker, opened a flower shop in New York City in 1976, he probably couldn’t imagine that the company would grow to be a $700 million business.
In 1986 McCann and his brother Chris bought the nearly bankrupt company, 1-800-Flowers , and began the transformation into a highly profitable business.
The move was just one example of how the McCann’s have been at the forefront of consumer behaviour trends.
Business Insider interviewed Chris McCann, President of 1-800 Flowers, back in June at our Mobile Advertising Conference to hear how he and his brother expanded from one storefront shop to a successful, multi-platform business.
Watch the interview below to hear what he had to say.
Produced by Kamelia Angelova, Robert Libetti & William Wei
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