US

Why Are DoubleClick Clients So Mad At Google?

 

Nicholas Carlson, Senior Editor, Business Insider

Your Questions [Part 2] (3 min)

  • Google has cut large parts of account management and billing at DoubleClick
  • Why is Google allowing DoubleClick to die? Google mainly bought DoubleClick for the ad exchange business Google mainly bought DoubleClick for its valuable relationships and data Google thought DoubleClick could disrupt its display growth plans and wanted to kill it Google is just as incompetent at M&A as Yahoo and AOL
  • Google mainly bought DoubleClick for the ad exchange business
  • Google mainly bought DoubleClick for its valuable relationships and data
  • Google thought DoubleClick could disrupt its display growth plans and wanted to kill it
  • Google is just as incompetent at M&A as Yahoo and AOL
  • Google has a poor track record of integrating acquisitions and monetizing them

Don’t Miss Part 1 Of Today’s You Ask, We Answer

Produced By: Kamelia Angelova & William Wei

More Video: Click HERE >

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.