Indirect Advertising Sales Become A Key Revenue Component

Rajeev Goel, Co-Founder & CEO, PubMatic

Online Advertising (5 min)

  • Ad pricing trends
  • The ad pricing rebound of 2009
  • Looking at indirect sales
  • Challenges in online advertising
  • 2010 outlook for online advertising
  • Yahoo is re-branding its Right Media Exchange exclusively for premium ads
  • How can newspapers recapture their advertising revenue?

Produced By: Kamelia Angelova & William Wei

See more:
How Do Advertisers Know Everything About You?
Will Cost-Per-Lead Pricing Model Save The Banner Type Ads?

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