US

Why Is A Cost-Per-Lead Pricing Model Better For Online Advertisers?

Zephrin Lasker, Co-Founder & CEO, Pontiflex

Advertisers Shifting To A Cost-Per-Lead Model (5 min)

  • Pontiflex operates a CPL marketplace for companies that want to place digital ads
  • Key trends in the cost-per-lead (CPL) marketplace
  • Marketing through social media
  • Email in social marketing campaigns
  • Opt-in advertising
  • The best types of advertising in CPL campaigns

Produced By: Kamelia Angelova & William Wei

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