How Do Advertisers Know So Much About You?

Todd Teresi, Chief Revenue Officer, Quantcast

Quantcast Launches Media Program (9 min)

  • The Quantcast methodology
  • Using panel-based audience measurement to define target segments
  • Should a website have to pay to properly count its traffic?

Produced By: Kamelia Angelova & William Wei

Watch more about the Advertising Industry:
Todd Teresi: What Should Employers Look For When They Hire?
Why Is A Cost-Per-Lead Pricing Model Better For Online Advertisers?
Indirect Advertising Sales Become A Key Revenue Component

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