Taboola and Outbrain called off their plan to merge — here’s what happened to the proposed $2 billion company

Hi! Welcome to the Insider Advertising daily for September 10. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]

Today’s news: What happened to the Taboola and Outbrain merger, Under Armour layoffs, and inside Spotify’s bet on podcasts.

(L-R) Cofounder and co-CEO of Outbrain Yaron Galai and founder and CEO of Taboola Adam Singolda
(L-R) Cofounder and co-CEO of Outbrain Yaron Galai and founder and CEO of Taboola Adam Singolda Noam Galai/Getty Images


How Taboola and Outbrain’s plan to create a $US2 billion clickbait company fell apart


Read the full story here.

Patrik Frisk
Under Armour CEO Patrik Frisk Olivier Douliery/AFP via Getty Images


Read the memo where Under Armour’s CEO lays out how the company is pivoting to a DTC model and laying off 600 in the process

Read the full story here.

Dawn Ostroff Spotify
Spotify’s Dawn Ostroff Rick Loomis/Spotify

Spotify’s content boss explains her strategy to shake up the podcasting industry, from exclusive deals with the Obamas and Joe Rogan to ad-tech innovations

Read the full story here.

More stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

— Lauren