Walmart's advertising business is rattling agencies

Hi! Welcome to the Insider Advertising daily for October 30. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected].

Today’s news: Walmart rattles agencies, WPP hires McKinsey for five-year plan, and CEOs field investor questions about influencers.

Walmart president and CEO Doug McMillonRick T. Wilking/Getty Images


Walmart is trying to build a big ad business, but some agencies that control a big chunk of the $US17 billion market worry they’re getting pushed out


Read the full story here.

Toby Melville/Reuters


Ad giant WPP hired McKinsey and created its first 5-year plan, and it shows how the company wants to grow after deep cost cuts

Read the full story here.

Charli D'AmelioThomas Petrou/UTA


Retail brands like Kohl’s, American Eagle, and Express are touting their work with influencers to investors. Here are the key takeaways from our analysis of over 50 mentions on earnings calls.

Read the full story here.

More stories we’re reading:

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— Lauren

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