Hi! Welcome to the Insider Advertising daily for November 9. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected].
Today’s news: President-elect Biden’s administration could have big advertising implications, ex-ESPN employees talk about layoffs, and public relations firm MSL tries to prove that PR drives results.
- Patrick Coffee talked to experts who said Biden’s election could lead to a nationwide data privacy law and the creation of a consumer privacy protection bureau.
- They also expect more antitrust moves against big tech, anticompetitive e-commerce, and scrutiny over how cable providers collect and use data.
- Ruvin Spivak, associate general counsel of compliance at marketing holding company Material, said a first step could be re-establishing some version of a 2016 agreement that allowed for data sharing between the US and the European Union.
‘Even worse than we thought’: ESPN employees describe how its 300-person round of layoffs has unfolded and what they think the future holds
- Ashley Rodriguez and Travis Clark talked to ESPN about last week’s mass layoffs.
- People said they’d been bracing for layoffs as the pandemic ravaged Disney’s broader business and media reports hinted that ESPN would be the next unit to face job cuts.
- People got the news by phone their jobs were being eliminated.
PR giant MSL breaks down how it’s using tech tools to prove its work drives results for clients like P&G and Cadillac
- Publicis-owned MSL is pitching its technology as the reason it can compete with marketing and communications agencies, which have historically provided better proof of performance, reports Sean Czarnecki.
- The agency has acquired tools and services to prove its work had impact, monitor news and social media more efficiently, and retarget content.
- MSL said it’s performing this kind of work for big-name clients like Invisalign, P&G, and Cadillac.
More stories we’re reading:
- L’OrÃ©al is taking more of its media-buying in house, and it’s another sign of the growing threat to traditional agencies(Business Insider)
- McDonald’s and M&M’s are among fast food, candy brands spending $US1.8 billion advertising to kids, increasingly via child influencers (Business Insider)
- A top media-research firm made a 125-slide deck about how the explosion of streaming has redefined TV hits. Here are the 7 key takeaways. (Business Insider)
- POWER PLAYERS: Here are the 15 change-makers at Adidas paving the way for diversity and inclusion at the company(Business Insider)
- Centro, The Trade Desk see gains from COVID-19, political ads tailwind (Mediapost)
- Prop 24 â€” the California Privacy Rights and Enforcement Act â€” passed by voters. Here’s what publishers need know(Digiday)
Business Insider Emails & Alerts
Site highlights each day to your inbox.