Happy New Year! Welcome to the Insider Advertising daily for January 4. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected].
Today’s news: The adtech companies poised to IPO, the rise and fall of Crispin Porter Bogusky, and 21 free agents in media.
- Experts predict more adtech IPOs are imminent, especially with SPACs eyeing the sector, reports Lara O’Reilly.
- She asked 10 experts to name the adtech companies most likely to IPO in 2021.
- They named candidates including DoubleVerify, Taboola, and IronSource, though not all are necessarily in the process of going public.
- Tanya Dua explored what happened to once-hot Crispin Porter Bogusky, which is now a shadow of its former self.
- Its founder and one of the biggest names in modern advertising, Alex Bogusky, left and returned in 2018 but failed to revive the agency’s sliding fortunes.
- Sources also blamed a struggle to keep up with changes in the business, a string of leadership departures, and a parent company that tried to grow it too fast.
21 media leaders on the job market: The TV, film, and streaming execs who are currently free agents and could make big moves in 2021
- Big media’s massive restructurings and pandemic-driven business troubles have thrust experienced TV and film talent onto the job market in 2020.
- Ashley Rodriguez identified 21 respected TV, film, and streaming-video execs on the market who are adept at navigating the shifting media landscape.
- The list includes Blair Rich, Kay Madati, Jane Wiseman, Steve Pamon, and Kevin Reilly.
More stories we’re reading:
- Amazon will acquire Wondery, the startup behind popular podcasts like ‘Dr. Death’ and ‘Dirty John,’ in a deal reportedly worth $US300 million (Business Insider)
- Apple and TikTok booted an iPhone app promoting secret large, indoor parties as COVID-19 surges across the US (Business Insider)
- Chobani nabs a CNN journalist to promote its mission to help refugees (Business Insider)
- Mark Penn reveals how his newly merged advertising company will take on WPP and Accenture, where he’s looking for acquisitions, and why he’s backing away from politics(Business Insider)
- Restaurants have battled each other with breakfast offerings for years. In 2021, they will have a new competitor â€” big food companies. (Business Insider)
- Is Substack the media future we want? (The New Yorker)