Good morning and welcome to Insider Advertising for February 4. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:
- Criteo’s restructure.
- The Trade Desk’s battle with Google and Amazon.
- Mark Thompson talks media investments.
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- Adtech company Criteo is preparing a major restructure that will affect 10% of staff, reports Lara O’Reilly.
- The company is trying to shift its business away from services that rely on third-party cookies.
- A source familiar with the company speculated Criteo could be a prime target for an acquisition.
- I looked at The Trade Desk’s growing battle with big tech companies.
- The firm recently won Walmart as a client, a big blow to Google.
- The firm is building tools to help marketers grapple with the phaseout of third-party cookies.
Former New York Times CEO Mark Thompson reveals why he’s bullish about the subscription media business and why demand for news remains ‘very strong’ post-Trump
- Steven Perlberg spoke with Mark Thompson, who recently invested in The New European newspaper and became chairman of the board at Ancestry.
- Thompson talked about the subscriptions trend and why demand for news remains high.
- He said that he is not looking for other media investments but was interested by The New European’s high-quality product and its particular audience.
More stories we’re reading:
- YouTube is a powerhouse for Google, with revenue up 46% to almost $US7 billion (Business Insider)
- Watch Robinhood’s first-ever Super Bowl commercial, which will further fuel its massive download numbers(Business Insider)
- How fast-fashion brand Princess Polly became a Gen-Z favourite in 2020 using TikTok and an army of influencers (Business Insider)
- Swedish fintech firm Klarna is making its Super Bowl debut to stand out from rivals like Affirm and PayPal(Business Insider)
- Instagram confirms it’s working on a ‘Vertical Stories’ feed (Techcrunch)
- Spotify hits 155 million paid subscribers in Q4, says podcast listening nearly doubled (Variety)
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