Disney Plus subscriber numbers are soaring — but that's not the whole story

Hi! Welcome to the Insider Advertising daily for August 6. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]

Today’s news: Disney Plus hits a new milestone but trails behind Netflix’s revenue, salary data for top agency roles, and marketers weigh in on Microsoft’s potential TikTok acquisition.

MulanDisneyDisney Plus’ ‘Mulan’


Disney Plus’ audience growth has wildly exceeded expectations but it brings in less than half the revenue Netflix does per subscriber


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Mark Read, CEO of WPP Group, the largest global advertising and public relations agency, poses for a portrait at their offices in London, Britain, July 17, 2019.  REUTERS/Toby MelvilleReutersMark Read, CEO of WPP Group


Top ad industry salaries, revealed: How much the biggest holding companies including WPP, Publicis, and Omnicom pay employees, from junior account directors to global creative leads

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Kevin Mayer TikTok former DisneyMichael Buckner/WireImageTikTok CEO Kevin Mayer


Marketers warily continue to spend on TikTok but some are building escape clauses into their contracts because of the political uncertainty

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More stories we’re reading:

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– Lauren

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