Hi! Welcome to the Insider Advertising daily for August 17. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]
Today’s news: Where ad agencies are hiring, Colgate gets into DTC toothbrushes, and Complex Networks reckons with culture.
Top ad agencies are starting to hire again. What WPP, IPG, and other holding companies offer diversity, data, and healthcare specialists.
- Patrick Coffee reviewed open positions and salaries at agencies ranging from a role for a $US400,000 strategy officer to a $US500,000 managing director to see where ad agencies are hiring.
- Ad agencies have cut thousands of jobs due to the coronavirus but are hiring in areas like healthcare and precision marketing.
- Diversity roles are also a big opportunity. Several big agencies including Omnicom Health Group, Goodby Silverstein and Partners, and IPG’s Hill Holliday have open listings for chief diversity officers or their equivalent.
Colgate’s latest DTC play is a millennial-aimed electric toothbrush that aims to give competitors like Quip a run for their money
- Tanya Dua reported that Colgate is rolling out a new electronic toothbrush called Hum that is meant to appeal to millennials.
- Hum costs $US69.99 for a rechargeable option and $US49.99 for a battery-powered option, compared to Quip, which costs $US40.
- The toothbrush will roll out in September in stores like Walmart, Bed Bath & Beyond, and Amazon and include social media, search, and influencer marketing.
Inside Complex Networks, where some current and former employees said leadership fostered bullying and favoritism and shrugged off complaints
- Digital media company Complex Networks is facing a reckoning after a number of current and former employees cited incidents they say are evidence of bullying and unfair treatment of employees and a dismissive response by the company, Ashley Rodriguez and I reported.
- Complex Networks has launched an investigation and hired an outside consultancy in light of the complaints and said improving its culture was a “major priority,” though three employees who were interviewed as part of the investigation said that it’s unclear to them how seriously the company is taking the allegations.
- Complex Media’s head of HR, Jay Salim, was placed on leave in June in connection with the investigation and is leaving the company.
More stories we’re reading:
- Facebook is calling Apple out for refusing to reduce its 30% App Store fee for a new Facebook feature that could help small business owners during the pandemic (Business Insider)
- Brands that have thrived on TikTok explain how they will market and work with influencers if Trump bans the app (Business Insider)
- Rent the Runway is permanently closing all of its physical stores as the company rethinks retail during the pandemic (Business Insider)
- Inside the creation of TikTok star Addison Rae’s new brand Item Beauty, from the first pitch to product development (Business Insider)
- W Magazine will live another day, in deal with Bustle Digital Group (New York Times)
- Stadiums across America are empty, so what happens to those naming rights deals? (Adweek)
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