The 20 richest people in ad tech, ranked by income

Criteo ceo Jean-Baptiste Rudelle CriteoCriteo CEO and co-founder Jean-Baptiste Rudelle is the rankings. But where?

Ad-tech stocks may have taken a dive in the first quarter, but the industry is still big business. Spending on digital ads in the US alone is expected to reach $US52.8 billion this year, according to Strategy Analytics.

And as money keeps flowing through the pipes, ad-tech execs are being rewarded handsomely.

Click here to skip straight through to the 20 highest-paid ad-tech execs >>

Methodology: Our ranking looked at SEC filings, taking account of total annual 2014 compensation, including salary, stock awards, option awards, and other incentives. That’s an obvious flaw because a lot of people on this list hold a lot of their net worth in stock they have accumulated over previous years and through other assets and investments.

This list is by no means extensive: We chose to look at public companies only, so many big names like AppNexus, InMobi, and RadiumOne are not in there. We also only looked at pure-play ad-tech companies: Otherwise ad-tech execs at Google, Oracle, and Facebook would also surely make the list.

20. Gretchen Joyce, COO at MaxPoint Interactive

Compensation: $US1,175,875

Notes: Joyce is the only woman on our list.

19. William Day, president and CEO at Tremor Video

Compensation: $US1,205,014

Notes: Tremor Video, the video ad tech company, IPOd in June 2013.

18. Jason Kelly, president of managed media at Millennial Media

Compensation: $US1,229,817

Notes: Kelly joined Millennial Media -- which specialises in mobile advertising -- in October last year. He was previously CEO of Sociomantic, the retargeting and programmatic company acquired by UK-based Tesco subsidiary Dunnhumby.

17. Jayant Kadambi, CEO at Yume

Compensation: $US1,250,428

Notes: Kadambi co-founded video ad-tech company YuMe in 2004. Before that he was the vice president and R&D officer of Netopia, a manufacturer of DSL equipment and service provider for ISPs and wireless carriers.

16. Brad Schomber, CFO at MaxPoint Interactive

Compensation: $US1,289,364

Notes: Schomber has been with MaxPoint since March 2014. Prior to that, he was the chief accounting officer for ChannelAdvisor Corporation, guiding the company to its IPO. Schomber even came up with ChannelAdvisor's 'ECOM' stock ticker symbol.

15. Dave Sankaran, CFO at Rocket Fuel

Compensation: $US1,557,216

Notes: Sankaran joined Rocket Fuel in December last year from SaaS company SupportSpace, where he was chief executive. The company is going through a period of reorganization at the moment, having announced last month that it will cut 11% of its workforce as it seeks to reduce costs by $US30 million.

14. Daniel Schotland, VP client services at TubeMogul

Compensation: $US1,637,709

Notes: TubeMogul went public in July last year, but only raised just under $US44 million in its public offering, compared to the $US94 million it been targeting at price range of $US11 to $US13 per share. The struggle was convincing investors that it doesn't operate in the same way as other video ad networks -- it likes to position itself as a software platform, which inevitably has longer sales cycles.

13. Keith Eadie, chief marketing officer at TubeMogul

Compensation: $US1,679,895

Notes: Eadie is the only chief marketing officer in our list.

12. Romain Niccoli, CTO at Criteo

Compensation: $US1,784,754

Notes: Niccoli is the only CTO in our list, although, arguably, many of the CEOs in the rankings are career engineers and technologists.

11. Joseph Epperson, CEO at MaxPoint Interactive

Compensation: $US1,830,746

Notes: Before co-founding MaxPoint in 2006, Epperson was eBay's finance director.

10. Richard Frankel, president at Rocket Fuel

Compensation: $US2,923,397

Notes: Frankel co-founded Rocket Fuel in 2008 with fellow Yahoo alumni George John and Abhinav Gupta. Rocket Fuel was deemed 'the most successful ad-tech IPO of 2013' with its stock soaring as high as $US59.95 after trading opened. The company's stock price is now around the $US8 mark.

9. Marc Theermann, EVP of business strategy at Millennial Media

Compensation: $US3,283,196

Notes: The second of three Millennial Media entrants in the list, Theerman looks after corporate development, business development, and partnerships. Before joining Millennial, Theerman ran the mobile business unit of Admeld before the company was sold to Google in 2011. He then went on to work as Google's head of mobile platform sales before being snapped up by Millennial in July last year.

8. Jean-Baptiste Rudelle, CEO and co-founder of Criteo

Compensation: $US4,222,185

Notes: Criteo is one of the star performers of the publicly-traded ad-tech companies. The performance marketing reported €304 million in revenue in 2014, beating expectations of €296 million to €298 million. It is also one of the few ad-tech companies that is profitable, reporting a huge 2439% lift in net income to €35.4 million for the 12 months to December 31.

7. George John, CEO and chairman at Rocket Fuel

Compensation: $US4,880,202

Notes: John has now stepped back from the CEO role, although he remains as a chairman and an 'active employee,' focused on partnerships, Rocket Fuel says. Monte Zweben is Rocket Fuel's interim CEO as the company searches for a replacement.

6. David Yovanno, CEO at Marin Software

Compensation: $US5,769,946

Notes: Marin Software makes cloud-based tools to help marketers manage online ad campaigns. Yovanno became CEO in May 2014. He was previously at Conversant (formerly known as ValueClick) and Gigya.

5. Todd Tapin, COO and CFO at Rubicon Project

Compensation: $US6,041,385

Notes: The first of a trio of Rubicon Project entrants in our list, Tapin joined the company in 2013. He is responsible for all the administrative operations of the company.

4. Greg Raifman, president at Rubicon Project

Compensation: $US6,665,738

Notes: Raifman joined Rubicon at the same time as Tappin. Alongside his day job he is an investor and adviser to a number of startups.

3. Brett Wilson, president and CEO of TubeMogul

Compensation: $US8,398,633

Notes: TubeMogul's total revenue for 2014 grew 100% to $US114.2 million. Gross profit was up 114% to $US80.3 million, and the company narrowed its net losses from $US7.4 million to $US4.5 million.

2. Michael Barrett, CEO at Millennial Media

Compensation: $US9,533,591

Notes: In Barrett's first year at the helm of Millennial Media, his compensation package is more than twice what former CEO Paul Palmieri made in 2013. That comes despite Millennial Media reporting a $US149 million loss in 2014 on revenue of $US296 million. Gross profit grew 12% to $US116 million.

1. Frank Addante, CEO at Rubicon Project

Compensation: $US11,066,921

Notes: Addante is the highest paid executive in ad-tech (according to the publicly available data we had access to.) His total compensation package, while large, is less than a fifth of WPP boss Sir Martin Sorrell's pay last year (he's also the best-paid CEO in the UK, so it's nothing for Addante to feel bad about.)

Addante and Rubicon CFO Todd Tapin rang the bell at the New York Stock Exchange in April last year, celebrating the company's IPO. In 2014 the company grew revenue by 50% to $US125 million, but it reported a net loss of $US18.7 million. Last month Rubicon Project forked out $US122 million to acquire search and ad retargeting specialist Chango.

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