Here's What You Missed At The Social Media Analytics Conference This Week [PHOTOS]

henry blodget, social media analytics conference 2011, november 2011, bi, dng

Photo: Daniel Goodman / Business Insider

 Business Insider held its Social Media Analytics Conference on Tuesday.The day included presentations from some of the leaders in the digital and social media sphere as well as panel discussions, Q&A sessions, and a networking cocktail reception.

After arrival, first stop is registration.

Find a seat.

Check your iPad or phone.

Stage looks ready!

The room got pretty full before we started.

Business Insider CEO and Editor-in-Chief Henry Blodget opened the event with some remarks.

Henry Blodget engaged the speakers with questions.

Christopher Frank is also VP Business-to-Business and Communications Research, American Express

Paul Magnone is also VP Business Development and Alliances, Openet Telecom.

The audience watched attentively.

And many studiously took notes. Electronically and surprisingly by hand as well.

Business Insider's Program Director Arden Pennell served as the MC for the day.

There was a contest for the top 10 tweets from the event.

After the first speakers, a panel discussion.

Adam Penenberg, a journalist and professor at NYU, moderated.

The panel included Jason Goldberg, Co-founder & CEO,, and Christina Warren, Entertainment Editor, Mashable.

As well as Jason John, Senior Director of Marketing, Gilt Groupe, and Seneca Mudd, Director of Industry Initiatives, IAB.

Audience members watched with interest.

Next on the agenda was Ted Sapountzis, VP Social Media Audience Marketing, SAP.

We also heard from Jonah Peretti, CEO, Buzzfeed.

Breaks between sessions allowed attendees to purchase books and get them signed.

Maybe check out some of the displays, like Clickable.

Or Shoutlet.

Grab a snack.

Nicholas Carlson, Business Insider Deputy Editor, moderated a discussion moving past SEO and into optimal digital marketing in the social media age.

For Part I speakers included (from right to left), Jim Bankoff, CEO, SB Nation Chris Copeland, CEO, GroupM Search, Americas Dina Freeman, Social Media Director, BabyCenter (Johnson & Johnson).

Round II included (left to right), David Kidder, CEO, Clickable Mike Lazerow, CEO, Buddy Media Bill Lederer, CEO, Kantar Video.

The conversations were engaging.

And the speakers seemed to enjoy them.

Later in the afternoon, Dan Frommer, Contributing Editor at Business Insider, moderated a discussion on measuring social media engagement from mobile devices and non-PCs.

He spoke with Paul Gelb, VP, Mobile Practice Lead, Razorfish.

And Peter Farago, Chief Marketing Officer, Flurry.

As well as Eric Friedman, Director Business Development, Foursquare.

And Jake Levine, General Manager,, and Entrepreneur in Residence, Betaworks.

Some in the audience were recording the event on their iPhones.

We then heard from Eric Kuhn, Agent, Social Media, United Talent Agency, on how social media is being used in talent management.

Amy Gershkoff, Director of Media Planning, Obama for America, explained some insights she gleaned from the campaign trail.

Peter Stern, CEO, spoke about tracking consumers and markets in the social search age.

To close off the day we heard from Bonin Bough, Global Head of Digital, PepsiCo.

He even brought an awesome image of himself (the people at Pepsi are pretty good with Photoshop).

After his presentation, he spoke with Henry Blodget.

It was an animated conversation.

Huge ideas were being discussed.

And the audience got involved with questions.

Which were considered and answered.

Then it ended.

And everyone headed upstairs for cocktails.


And chances to meet with the speakers.

And get their photo taken.

Want to come to the next Business Insider event?

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