Photo: Daniel Goodman / Business Insider
Business Insider held its Social Media Analytics Conference on Tuesday.The day included presentations from some of the leaders in the digital and social media sphere as well as panel discussions, Q&A sessions, and a networking cocktail reception.
The panel included Jason Goldberg, Co-founder & CEO, Fab.com, and Christina Warren, Entertainment Editor, Mashable.
As well as Jason John, Senior Director of Marketing, Gilt Groupe, and Seneca Mudd, Director of Industry Initiatives, IAB.
Nicholas Carlson, Business Insider Deputy Editor, moderated a discussion moving past SEO and into optimal digital marketing in the social media age.
For Part I speakers included (from right to left), Jim Bankoff, CEO, SB Nation Chris Copeland, CEO, GroupM Search, Americas Dina Freeman, Social Media Director, BabyCenter (Johnson & Johnson).
Round II included (left to right), David Kidder, CEO, Clickable Mike Lazerow, CEO, Buddy Media Bill Lederer, CEO, Kantar Video.
Later in the afternoon, Dan Frommer, Contributing Editor at Business Insider, moderated a discussion on measuring social media engagement from mobile devices and non-PCs.
We then heard from Eric Kuhn, Agent, Social Media, United Talent Agency, on how social media is being used in talent management.
Amy Gershkoff, Director of Media Planning, Obama for America, explained some insights she gleaned from the campaign trail.
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