Business Insider launches 'Household Name' podcast series



Hosted by Dan Bobkoff, the show reveals hidden surprises behind today’s top brands.

NEW YORK CITY – Business Insider and top podcast listening service and content network Stitcher (“Heaven’s Gate,” “Katie Couric,” “GOSSIP”) today announced the launch of a new podcast series, “Household Name,” which explores amazing offbeat stories about some of the most popular brands today.

Launching today, the show is available through the Stitcher app, Apple Podcasts, and other podcast platforms.

In the series, Business Insider’s Dan Bobkoff examines some of today’s most ubiquitous brands to uncover tales of tragedy, love, strange histories, unintended consequences, and accidental success. Bobkoff also looks at how these brands have changed our lives – for better or worse.

Season one of “Household Name” looks at how TGI Fridays grew out of the sexual revolution as perhaps America’s first singles bar; the tragic story behind Charles Shaw, a pioneer of Napa wine whose name became better known as “Two Buck Chuck” at Trader Joe’s; how Donald and Ivana Trump saved stuffed-crust pizza (and it saved The Donald!); and more.

For more information, visit Apple Podcasts or Stitcher.

About Insider Inc:

Insider Inc. is the publisher of Business Insider and INSIDER, a pioneering lifestyle brand. Launched in 2007, Business Insider, with 17 global editions, is the most popular business news brand in the world in terms of reach. Insider Inc. properties reach more than 350 million unique monthly visitors across all platforms and generate more than 3 billion video views each month. The company also offers a subscription research service, Business Insider Intelligence (BII), which provides in-depth insight, data, and analysis of digital topics, including mobile, social, Internet of Things, and FinTech. Every year the company hosts IGNITION, one of the industry’s most influential media and technology conferences. Insider Inc. is a subsidiary of Axel Springer SE.

About Stitcher

Stitcher is one of the world’s most popular podcast listening services, with a growing network of original content and a premium subscription service. Stitcher is part of Midroll Media, a leading podcast company that is also home to the Earwolf network and its top-ranked comedy podcasts and the Midroll advertising network, representing over 300 of the world’s largest podcasts. With offices in Los Angeles, New York City and San Francisco, Midroll was founded in 2010 and is a wholly owned subsidiary of The E.W. Scripps Company (NYSE: SSP).

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