McDonald’s McRib sandwich might be facing competition for the first time.
Burger King is releasing a rib-shaped sandwich much like the McRib next week, reports Bruce Horovitz at USA Today.
The sandwich is “boneless like McRib — has a tangy sauce and comes with sweet bread and butter pickles,” Horovitz writes.
Burger King is also releasing other barbecue items this summer, including a Memphis pulled pork sandwich and a chicken salad.
Burger King’s rib sandwich could be doomed from the start because customers are fiercely loyal to the McRib, according to Horovitz.
But while Burger King’s sandwich will be released nationwide, McDonald’s McRib is only available regionally at certain times.
A McDonald’s spokeswoman cryptically revealed to Horovitz that the McRib would be coming back soon, but declined to say when.
“We know our customers love McRib and we won’t disappoint them,” spokeswoman Danya Proud told USA Today. “It will be returning.”
McDonald’s is also releasing new sandwiches this summer: it announced three new variations of the Quarter Pounder this week.
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