- Burger King just rolled out a new menu items that copies a McDonald’s classic.
- The Double Quarter Pound King sandwich is a clear imitation of McDonald’s Double Quarter Pounder.
- The ad for the burger is literally a funeral for “flat-top quarter-pound burgers.”
Burger King is taking aim at McDonald’s with its latest menu item.
The chain introduced on Thursday the new Double Quarter Pound King sandwich. It costs $US5.39.
The menu item is a jab at one of McDonald’s most iconic sandwiches – the Double Quarter Pounder.
The first ad for the new burger is literally a funeral for “flat-top quarter-pound burgers.”
According to Burger King, the flame-grilled version puts other quarter pounders to rest.
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