- Burger King’sSuper Bowl commercial starring Andy Warhol left many viewers confused and annoyed.
- The commercial uses footage from a 1982 film in which Warhol calmly eats a Whopper from Burger King.
- When originally filming the scene, Warhol reportedly asked for a McDonald’s burger instead of one from Burger King.
Burger King sparked confusion and backlash with a Super Bowl commercial starring Andy Warhol.
The minimalist commercial shows the artist eating a Whopper. Not much else happens in the quiet ad, which concludes with the message “#EatLikeAndy.”
For many, the commercial was more confusing than anything else.
— Charlotte Clymer????️???? (@cmclymer) February 4, 2019
How many people my age knew that was Andy Warhol????
— Elizabeth Landers (@ElizLanders) February 4, 2019
I didn't get that Burger King commercial. What did I miss?
— Jason Whitlock (@WhitlockJason) February 4, 2019
Here’s the backstory: The footage is from a four-minute, 20-second scene called “Andy Warhol Eating a Hamburger,” which debuted in the 1982 Jorgen Leth film “66 Scenes from America,”AdAge reports.
Warhol was fascinated with iconic American brands, but he reportedly preferred McDonald’s to Burger King. When Warhol arrived to be filmed eating the hamburger, Leth said that the artist asked, “Where’s the McDonald’s?” Apparently, Warhol preferred the McDonald’s design.
A Burger King representative said in an email that the commercial was supposed to speak to Warhol’s quote that “What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest.”
The message, however, did not shine through for many people watching the Super Bowl.
That @BurgerKing commercial with Andy Warhol makes me not want to eat at Burger King.
— Sean Parnell (@SeanParnellUSA) February 4, 2019
Andy Warhol in a Burger King Super Bowl commercial just convinced me there really is a hell
— EsperantoHat (@Popehat) February 4, 2019
Hey Burger King.. The hell was that ???
— Will Blackmon (@WillBlackmon) February 4, 2019
The commercial was rated one of the five worst to air during this year’s Super Bowl by viewers surveyed by the consumer-intelligence platform Suzy.
Burger King netted more than 11,000 social-media mentions throughout the Super Bowl, according to Brandwatch. The conversation around the commercial was mixed, with 55.5% positive reactions and 44.5% negative.
The fast-food chain uploaded all four minutes and 20 seconds of Warhol eating the Whopper online.
Here’s the full Andy Warhol Whopper-eating experience:
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