- Burger King is releasing a new menu item to celebrate the next season of the popular Netflix series “Stranger Things.”
- The “Upside Down Whopper” will be available starting June 21 in select stores in major US cities.
- The burger giant says it will also offer deals on delivery items through the store-to-door delivery service DoorDash.
- Burger King is the newest chain to partner with Netflix to promote the series.
- Visit INSIDER’s homepage for more stories.
Burger King is releasing a new menu item to celebrate the upcoming third season of the popular Netflix series “Stranger Things.”
The “Upside Down Whopper” will be available starting June 21 in select stores in major US cities including Atlanta, Boston, Chicago, Dallas, Houston, Los Angeles, Miami, New York, Philadelphia, and San Francisco, Burger King said in a press release provided to INSIDER. The fast-food chain says customers will also be able to purchase “Stranger Things” merchandise at participating locations.
The “Upside Down Whopper” – which is a regular whopper served upside down – comes in retro-style packaging, a nod towards the hit series which takes place in the 1980s.
Burger King shared a promotional video of the new item on YouTube in a similar style to the opening credits of the Netflix show.
Until June 20, Burger King says DoorDash customers everywhere can also use the promo code “STRANGER” at checkout to purchase a $US5 “Hopper Meal” (the name of the chief of police in the series) which includes a regular Whopper, a small drink, and small fries. After June 20, Burger King says customers can enter the code “HOPPER” to receive the same meal at the same price until July 7.
Other companies have launched similar themed products before the new season of ‘Stranger Things’ premieres on July 4
In May, Coca-Cola announced that it would revive its now-defunct “New Coke” recipe by releasing a limited number of cans of the shortlived drink, which was originally launched in 1985 and taken off the market 79 days later due to public pushback against the sweeter flavour. As the Associated Press points out, Netflix told Coca-Cola the upcoming season of “Stranger Things” is set in 1985, hence the revival of its old drink.
Baskin-Robbins is offering an entire menu devoted to the show, with items such as the “Upside Down Sundae,” the “Elevenade Freeze,” and an array of collectable merchandise.
Nike is also hopping on the “Stranger Things” train, with an entire “Hawkins High”-themed clothing line, drawing on the high school from the fictional town of Hawkins, Indiana, which the series is set in.
This isn’t Burger King’s first foray into promotional menu items, either. Fast-food lovers might remember the chain’s “Real Meals” (a jab at McDonald’s’ famous “Happy Meals”) as well as its Halloween-themed, green-pattied “Nightmare Burger.”
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