American global fast food giant Burger King has apologised for an ad that ran in Russia offering a lifetime supply of Whopper burgers and 3 million roubles ($AU64,000) to women who fell pregnant to World Cup players.
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The social media campaign, posted earlier this week, called on women to “ensure the success of the Russian team for generations to come”, but was pulled down on Tuesday following complaints.
Burger King promises $50,000 and lifetime whopper supply for Russian women able to get pregnant from any football celebrity (to transfer good genes to Russia) pic.twitter.com/su8lyfkt6N
— English Russia (@EnglishRussia1) June 19, 2018
Burger King subsequently issued a statement to Associated Press apologising and saying it was “clearly offensive”.
The company said it “does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again”.
American fast food brands such as Subway, McDonalds and KFC are popular in Russia. Burger King opened its 500th store in St. Petersburg last November and plans to open more than 100 new restaurants in Russia in 2018.
The brand runs on a franchise system there via a joint venture between Burger King Europe, and Russian entrepreneur Alexander Kolobov through his business VTB Capital.
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