The launch of McDonald’s all day breakfast is scary for competitors like Burger King.
One ambitious franchise in Garwood, New Jersey is responding by serving a few breakfast menu items all day. The location is across from McDonald’s.
This Burger King’s all-day breakfast menu includes croissants, muffins, French toast, hash browns, and a breakfast platter, according to ABC News.
Last year, Burger King decided to enter the fast-food breakfast wars by offering its burgers at breakfast as part of its morning menu.
In addition to this exclusive location feeling the pressure of McDonald’s all-day breakfast, all Burger King locations are lowering prices on some items.
The chain has been offering a 10-piece chicken nugget deal for $US1.49, as well as coupons for other items through its mobile app.
Burger King and McDonald’s breakfast menu have similar prices — with Burger King and its signature sausage, egg and cheese croissan’wich at $US2.89 and McDonald’s with its sausage and egg McMuffin at $US2.99.
Although this is only a local initiative by Burger King, it could inspire a chain-wide initiative to all-day breakfast.
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