Burger King’s new celebrity-laden ad campaign, from David Beckam ordering a strawberry banana “smoovy” to Jay Leno opting for a salad, has found a snag in its marketing plan. The fast food giant (ish, Wendy’s just beat BK out of its spot as second-favourite fast food chain) has pulled an ad in which Mary J. Blige sings a love song to “crispy chicken.” Although the ad was criticised for playing up racial stereotypes—blogger Madame Noire was horrified by the commercial’s “utter buffoonery … Why Mary, why?“—BK says the ad was pulled “due to a licensing issue” but will be back on the air soon. Mother created the spot.
Speaking of Burger King, the company announced that it will become a public company again. It has been private for 18 months.
Tide is the brand with the biggest gain in public perception for March. Every month, YouGov BrandIndex chronicles the gain and fall of 1,100 different brands’ buzz.
Doner, the third largest independent agency with $1 billion in billings, has sold a minority interest to MDC Partners. The holding group will have the option to take a majority.
Michel Rothschild has joined DraftFCB Chicago as SVP, GCD of multiculture.
Hewlett-Packard has narrowed down its global creative review to four agencies.
Lewis DeAnda is now the new managing director of TBWA Media Arts Lab.
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