PARIS (AP) — For the first time in 15 years, Burger King served its flame-grilled Whoppers in France, a country better known for its gastronomy than fast food.Burger King Worldwide opened a restaurant at Marseille airport on Saturday, returning to France thanks to an agreement with Autogrill, which operates restaurants at highway service stations.
The burger chain, the world’s second biggest behind McDonald’s, closed its 39 French restaurants in 1997, because they were not profitable.
Burger King says their next restaurant is planned at a highway service station in Champagne in the first half of 2013.
Copyright (2012) Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Associated Press text, photo, graphic, audio and/or video material shall not be published, broadcast, rewritten for broadcast or publication or redistributed directly or indirectly in any medium. Neither these AP materials nor any portion thereof may be stored in a computer except for personal and non-commercial use. Users may not download or reproduce a substantial portion of the AP material found on this web site. AP will not be held liable for any delays, inaccuracies, errors or omissions therefrom or in the transmission or delivery of all or any part thereof or for any damages arising from any of the foregoing.