Amazon (AMZN): Kindle is New iPod, Will Sell $2.5 Billion In e-Books By 2012

Can Amazon’s (AMZN) e-reader, the Kindle, drive digital book sales the same way the iPod revolutionised the digital music market? Pacific Crest thinks so. The firm also sees green when it comes to digital book margins, making AMZN more profitable.

In fact, Pacific Crest’s Steven Weinstein believes AMZN can sell more than $2.5 billion in e-books for the Kindle by 2012. Even this wildly optimistic forecast, however, doesn’t make AMZN a buy.

Pacific Crest maintains SECTOR PERFORM on Amazon (AMZN)

See Also:
Amazon (AMZN): 5 Reasons To Buy (And One Big One Not To) (AMZN)
No, Amazon (AMZN) Shouldn’t Buy Borders (BGP). But An Amazon Retail Presence Makes Sense

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