Photo: Daniel Goodman / Business Insider
Women are increasingly displaying their purchasing power in the tech space.From gadgets to social networking sites, some of the biggest product launches in tech have found their success, at least in part, by creating a product or tool that women love.
Women are a great demographic to target because they are more educated and are earning more money than ever before. Add that to the fact that they are getting married and having kids later than they ever have and you see why they are a great group to target.
Be warned though, targeting women can backfire. When Dell wanted to sell more laptops to women, they created Della, which was supposedly a more feminine way to shop for laptops. The site didn’t last.
Now check out these examples of companies that got it right.
Groupon has a lot of haters but clearly the company is doing something right.
It reported $15 million in operating income and had a forecast for growth.
As this graph from 2010 points out, women are helping them do it.
The Nintendo Wii had record breaking sales thanks in part to all of the women who bought the gaming console
As people caught on to the Nintendo Wii, it set sales records by selling over 10 million units in 2009.
Furthermore, eight of the top 20 selling video games of 2010 were titles that were sold exclusively on the Wii.
Of the top 20 best-selling video games in 2010, two of them were dancing games, with Just Dance 2 coming in at number 7 and Just Dance coming in at number 15.
Similar to the Wii, dancing games owe their success to the large numbers of women who buy them.
The Sims is one of the best-selling computer game titles of all time.
Despite the fact that creator William Wright didn't intend for the game to be played by women, an estimated 60% of the games users are.
In 2010, The Sims 3 was the 3rd best selling computer game and The Sims 3: Ambitions Expansion Pack, The Sims 3: High-End Loft Stuff, The Sims 3: Late Night Expansion Pack, The Sims 2: Double Deluxe, and The Sims 3: World Adventures were the 7th,12th,14th, and 15th best selling computer games that same year.
A Pew Internet study released last year found that women are significantly more likely than men to use a social networking site and are also more active while using one.
Keep in mind that Lady Gaga, Justin Bieber, and Katy Perry have the largest number of followers on Twitter.
There are tons of age old questions about Apple users. Are they smarter? Wealthier? More educated?
The answers to all of those questions seem to be yes but there's one more thing about those who possess an iOS device; they tend to be women.
We don't need to remind you about how the iPhone is killing it in the mobile phone industry as one of the most successful products ever launched.