- Build-A-Bear said Thursday that its new Baby Yoda stuffed animal will hit stores in the spring.
- Customers can snag one by signing up for email updates on the character’s release.
- Visit Business Insider’s homepage for more stories.
Build-A-Bear has revealed new details on its Baby Yoda stuffed animal.
The company announced Thursday that the character, officially known as The Child, will hit stores this spring. Customers can sign up for email updates on the company’s website to get further details on the character’s release.
“Sign up for email updates to be among the first to know when #TheChild has arrived,” Build-A-Bear tweeted on Thursday, along with a photo of the stuffed animal.
The cutest creature in the galaxy is arriving at Build-A-Bear Workshop this spring! Sign up for email updates to be among the first to know when #TheChild has arrived. US: https://t.co/gp7WOxe3BI UK: https://t.co/h5UBKYE1GY pic.twitter.com/tU2GUcdIHc
— buildabear (@buildabear) February 20, 2020
It’s the first time the company has provided new details on the upcoming item since announcing its debut at a conference in January.
“I’m excited to share we will be one of the first companies to provide the digital and internet phenomenon who is trending higher than all the presidential candidates combined,” Build-A-Bear CEO Sharon Price John said during the ICR Conference in Orlando, Florida. “We now will have The Child, also known as Baby Yoda.”
A Funko-branded Baby Yoda toy became a top-selling action figure on Amazon in early December. A $US350 replica of the character last month crashed the website of the collectibles manufacturer Sideshow.
High-profile partnerships like this one are key to Build-A-Bear’s business, as Business Insider’s Kate Taylor previously reported. While the company’s business has historically been geared toward children, almost half of its sales now are items intended for tweens, teens, and adults, she wrote.