This $19 million custom Bugatti is now the most expensive new car ever sold

BugattiBugatti’s La Voiture Noire.
  • Bugatti unveiled a one-of-a-kind hypercar called La Voiture Noire at the Geneva Motor Show on Tuesday.
  • The custom-built hypercar was created to commemorate Bugatti’s 110th birthday.
  • At $US18.9 million, it’s the most expensive new car ever sold, Bugatti said.
  • La Voiture Noire is powered by a 1,480-horsepower, 8.0-litre, quad-turbocharged W16 engine.

On Tuesday at the Geneva Motor Show, Bugatti unveiled its latest creation: a one-of-a-kind hypercar called La Voiture Noire.

It was created to commemorate the 110th anniversary of the brand’s founding.

At $US18.9 million, La Voiture Noire is also now the most expensive new car ever sold, Bugatti said, eclipsing the $US13 million Rolls-Royce Boat Tail in 2017.

Bugatti La Voiture NoireBugatti

“Bugatti arouses passion and emotions throughout the world,” the company’s president, Stephan Winkelmann, said in a statement. “Customers expect us to continually surprise them and to raise the goalposts beyond the limits of their imagination. We have just succeeded in doing so with ‘La Voiture Noire.'”


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La Voiture Noire, French for “the black car,” is an homage to a Type 57SC Atlantic of the same name designed in the late 1930s by Jean Bugatti, the son of the company’s founder, Ettore Bugatti.

The company did not identify the car’s buyer, saying only that it was purchased by a Bugatti enthusiast who was fascinated by the original Type 57 La Voiture Noire.

Bugatti La Voiture NoireBugatti

Power for La Voiture Noire comes from Bugatti’s famous 8.0-litre, quad-turbo W16 engine. Here, it produces 1,480 horsepower.


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Aesthetically, the front of the hypercar is dominated by Bugatti’s iconic horseshoe grille, while its rear is highlighted by six exhaust outlets and a continuous LED tail-light bar.

According to the Bugatti designer Etienne Salome, every component of the car is handcrafted, and its body is made of carbon fibre.

Bugatti La Voiture NoireBugatti

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