It might be a few years too late, but Budweiser just joined Twitter.
Unsurprisingly, it’s first ever tweet is to promote its Super Bowl ad campaign. The brand is asking followers — after 16 hours on the social network, the monster brand has fewer than 1,000 fans — to name a newly born Clydesdale foal.
Photo: Twitter / @Budweiser
Crowdsourced nominations include Harv and Stan.
But the real news is that one of the biggest brands in the world went this long without a Twitter account.
Anheuser-Busch VP of digital Lucas Herscovici told Mashable that it didn’t open a Twitter account until last year when Twitter launched age-identifying technology — so it wouldn’t market to people under the age of 21.
So what took Budweiser the extra year?
NOW WATCH: Briefing videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.