For many people (and we’re among them), Budweiser won the last Super Bowl commercial competition with its heartwarming tale of a puppy and one of the beer brand’s iconic Clydesdale horses.
The minute-long ad racked up the most YouTube views of any other Super Bowl spot, which are now well over 50 million. Building on that success, Budweiser has brought back a yellow lab for its latest hit ad, a PSA against drunk driving.
Here’s the ad, which has brought in 10.8 million views in four days:
Budweiser produced the digital-only ad with Momentum Worldwide as part of its “Global Be(er) Responsible” day against drunk driving last Friday.
Budweiser says that the ad is targeted at 21-27 year-olds who share content with friends on social media. It’s trending under “#FriendsAreWaiting.”
The feel-good message of responsible drinking is great PR, the online-only distribution is cost-effective, and the quick story of a guy who loves his dog is a great distraction at work. Everybody wins.
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