Budget, the 55-year-old car rental company, has cleaned up its logo design, eliminating bulky letters and a homogeneous colour palette in favour of a cleaner, bolder look.
The new logo features simplified text with straighter lines. This streamlining is complemented with a new, darker orange colour on one side of the road graphic. This gives the logo more depth than its predecessor, which came off as terribly flat.
If forward is the direction Avis wants to go, they are certainly moving there, in both practice and design.
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