Bud Light’s latest TV ad sees its brand ambassadors, Seth Rogen and Amy Schumer, discussing why women are often paid less than men, but are also charged more for certain products.
It builds up to the tagline: “Bud Light costs the same no matter if you’re a dude or a lady,” which is delivered by Schumer.
The campaign was created by Wieden & Kennedy New York.
Adweek reports that every time someone shares the #CheersToEqualPay hashtag on social media throughout the campaign, Bud Light will donate $1 to workplace equality nonprofit Catalyst.
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