On Monday, Vanity Fair shocked the world with it’s latest cover of Bruce Jenner coming out as a woman, with the headline, “Call me Caitlyn.”
And while most magazines would have paid a pretty penny for the epic exclusive, a spokesperson for VF told Mashable that the magazine had been in discussion with Jenner since January and “did not give her any compensation for the exclusive.”
“Vanity Fair does not pay for interviews,” a rep for the magazine simply explained to Business Insider.
The fact that Jenner wasn’t paid for the cover is slightly surprising in a world where celebrities shill their personal wedding, baby, or other photos in exchange for a pay day.
While many pocket the funds, some use it as an opportunity to raise money for charity. In 2008, Brad Pitt and Angelina Jolie reportedly received $US15 million in exchange for photos of their biological twins to appear on the covers of People and Hello magazines. The couple reportedly donated the entire amount to charity.
Below is a list of the most expensive celebrity photos of all time (via Wikipedia):
Judging by Monday’s interest in Jenner– she alreadybeat Obama’s Twitter record to one million followers –the former Olympian could have fetched a high amount for a cover, competitive with any celebrity baby or wedding photo.
But by choosing Vanity Fair as the outlet, Jenner kept it classy and proved she’s just as media savvy as her famous daughters. And people noticed:
That Vanity Fair cover is stunning. Coupled with the Sawyer interview, I’m almost as awed by Jenner’s media strategy as I am her bravery.
— Gina Trapani (@ginatrapani) June 1, 2015
“Vanity Fair’s particular brand of celebrity-drive journalism has held up as other magazine have struggled to make the transition to the Internet,” notes Mashable. “The brand’s combined print and digital audience has risen 17% in the first quarter of 2015 when compared to the same period a year ago and has more than double its mobile audience,” according to the Association of Magazine Media’s 360° report.
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