Britney Is MTV’s Gift That Keeps On Giving


As predicted, Britney’s on-stage debacle has become MTV’s online bonanza: Viacom’s (VIA) ageing music network said it drew a record 4.7 million uniques on Monday. Meanwhile MTV is not looking Brit’s gift horse in the mouth: It has reneged on its promise to air Sunday’s video award show just once. Assume you’ll be able to see it in steady rotation for a while. Variety
Related: Thanks, Britney! Viacom’s MTV Must-See Again