British icon Burberry has a new American home for its beauty business

Naomi Campbell in the Burberry Festive Campaign shot by Mario TestinoBurberryNaomi Campbell in the Burberry Festive Campaign shot by Mario Testino

LONDON — Iconic British fashion house Burberry has signed a multi-million pound deal with American cosmetics giant Coty which will see Burberry’s beauty business transfer to its new American partner.

Burberry will receive a £130 million cash payment and a further £50 million in stock in return for an exclusive long-term global licencing agreement, which will take effect from October, Coty announced on Monday.

New York-based Coty is one of the biggest cosmetics brands in the world, housing make-up brands including Rimmel and Max Factor. It has an annual turnover of approximately £7.2 billion ($US9 billion).

Burberry Beauty’s revenue — which includes its cosmetics and skincare brands — was £203 million in 2015/2016.

Burberry shares ticked up in early morning trading on Tuesday, and rose 0.75% by 9.45 a.m. BST (4.45 a.m. GMT):

Christopher Bailey, chief executive of Burberry, said: “Working with a global partner of Coty’s scale and expertise will help drive the next phase of Burberry Beauty’s development and position this business for growth.”


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