When Brit Morin planned her wedding to Path’s Dave Morin last July, she wasn’t just starting a new life — she was starting a new career.The former Google and Apple employee says wedding planning brought her back to her roots. Shortly after, she left the corporate world and launched Brit Media; it’s like Martha Stewart for the digital age. Brit is a content site with a technology and social media core.
Today it is releasing its first app, Weduary, which helps brides-to-be make simple, social sites. Morin is also announcing a $1.25 million financing round from angel investors such as Google’s Marissa Mayer, Aileen Lee, Tina Sharkey and Seth Goldstein, Kevin Colleran and Annabel Teal.
Index Ventures, General Catalyst, Founders Fund Angel and DMGT also invested.
Weduary was inspired by a site Morin built for her own wedding last summer. She couldn’t find any services that used social features like Facebook Connect to include guests, and most website builders for brides were tacky. Morin’s site pulled in relationship statuses for single people, allowed guests to chat and tell stories, edit their profiles, list hotels and share arrival dates.
Friends liked her site so much, they asked Morin for the code so they could develop social wedding destinations of their own.
Weduary is the solution. It gives brides the tools to build beautiful, interactive sites for their big days. Users can choose colours, themes and templates. When they log in with Facebook, Weduary pulls in their fiance’s information. Guests can be invited via Facebook or email. There’s a free version of the site but users can pay $20 for premium themes and $15 for custom domains.
“I started dreaming about what the ultimate wedding website would be: a visually beautiful, easy-to-
navigate destination on the web that connected all of my guests with each other and with all of the info
they actually cared about,” Morin writes. “And, knowing all of the possibilities that the Facebook API has to offer, I knew it would be pretty simple to build the site of my dreams.”
Here’s what Weduary looks like:
Here’s what guest invites on Weduary look like: