The world’s biggest hedge fund just released these recruitment videos that look like something from Google

Bridgewater associates
An employee walks to Bridgewater Associates’ Westport headquarters. Bridgewater Associates

Bridgewater isn’t holding back.

“This series of videos that we’ve prepared for you are to give you a window into what it’s like to be here, to scare you away if you’re not the right kind of person, to potentially attract you if these ideas — if this way of being — is attractive for you,” says Greg Jensen, Bridgewater Associates co-CIO and 21-year veteran of the firm, in a new video on Bridgewater’s website, relaunched last week.

The video series reveals a surprisingly extensive amount of footage from within the company and even shows brief clips from recorded meetings, marking a big shift for the usually secretive hedge fund. Founder and co-CIO Ray Dalio even admits that its 18-month attrition rate is as high as 50%.

The relaunched site portrays Bridgewater in a new light: not scary and removed, but highly competitive and intriguingly unusual. The material has the feel of something a Silicon Valley giant like Facebook or Google, rather than a secretive hedge fund, would produce.

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[slide
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content=”Bridgewater is as well-known for being the world’s largest hedge fund — with $150 billion in assets and 1,700 employees — as it is for a unique culture that founder and co-CIO Ray Dalio describes as being based on ‘radical truth’ and ‘radical transparency.’
image=”http://static.businessinsider.com/image/57c45e9f09d2937a048b4ecb”
source=”Bridgewater Associates”
caption=”An employee watches a recording of a meeting on her computer. The company sends out weekly batches of recorded meetings with supplementary surveys, with the intention of illustrating Dalio’s ‘Principles.'”
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content=”Employees are encouraged to regularly dissect each other’s thinking to determine the root of decision-making, to rate each other’s performance using iPad apps, and to send an audio file to any person mentioned in a meeting — all meetings, with few exceptions, are digitally recorded for either audio or video. ‘Pain + Reflection = Progress’ is a guiding phrase.”
image=”http://static.businessinsider.com/image/57c45bb209d29330008b4f0b”
source=”Bridgewater Associates”
caption=”Employees use Bridgewater’s proprietary iPad apps to answer survey questions during a meeting.”
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[slide
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content=”Dalio founded Bridgewater out of his apartment in 1975 and laid the foundation for its culture through the ’80s, but it wasn’t until he formalized his management approach in his guide ‘Principles,’ made public in 2011, that the firm began regularly appearing in the media and facing scrutiny.

Critics have accused it of being ‘bizarre‘ and like a ‘cult;’ in July the New York Times published a story that highlighted a harassment claim by a former employee, including his allegation that the hedge fund was a ‘cauldron of fear and intimidation’ (the employee later withdrew his complaint and moved to a new firm).

Dalio has consistently replied that his firm’s culture is misunderstood, specifically calling that Times report a ‘distortion of reality.’

The new recruiting material may be Bridgewater’s biggest statement yet on defending how it operates.”
image=”http://static.businessinsider.com/image/57c4511bb996eb1d008b4edd”
source=”Bridgewater Associates”
caption=”Bridgewater co-CIO Greg Jensen discusses investments with an employee.”
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content=”Bridgewater’s new site prominently features Dalio, Jensen, and other executives talking about their careers and engaging with employees. Some of the previous site’s videos remain, but much less is left to the imagination when combined with the new ones.

The new material has a lighter feel than some of the older stuff, and there’s even footage of Bridgewater’s annual ‘scrum’ race, where all levels of employees race in the woods and water around Bridgewater’s Westport, Connecticut headquarters.”
image=”http://static.businessinsider.com/image/57c4525709d2931b008b4ecd”
source=”Bridgewater Associates”
caption=”Bridgewater employees race in the annual ‘scrum’ in the woods around the office.”
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content=”Bridgewater has been developing new ways to recruit talent, the company’s head of client service and marketing and cohead of its core management team, Brian Kreiter, explained to Business Insider in a recent interview. The new site and culture videos are part of this strategy of opening itself up.

You can check out the new look on Bridgewater’s website.”
image=”http://static.businessinsider.com/image/57c453f7b996eb580f8b4eb6″
source=”Bridgewater Associates”
caption=”Bridgewater founder and co-CIO Ray Dalio reads an advertisement the explorer Ernest Shackleton posted in 1901 in hopes of finding a crew for an expedition to the South Pole. Dalio says he wants to be as blunt as Shackleton was about the challenges of working at Bridgewater so that he can find the best employees.”
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