Aldi Withdraws 'Australia EST. 1788' Print In Response To Social Media Pressure

Aldi has pulled its Est. 1788 prints following consumer complaints. Source: Aldi.com.au

Aldi Australia has announced it will remove its controversial “Australia EST. 1788” T-Shirt from sale following social media pressure and claims that the slogan was “racist”.

An Aldi Australia spokesperson said the decision was made “following comments by a limited number of concerned customers”.

The T-shirts and singlets were scheduled to go on sale this Saturday, 11 January. Others in the $5 range will still be sold.

The move follows earlier media reports about growing protests on Twitter.


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