Brazil's richest man dreams of taking over Coca-Cola and firing all of its employees

He already controls Burger King, Kraft, Stella Artois and Heinz Ketchup.

And for a while now, Brazil’s richest man, Jorge Lemann, has been eyeing $US178.2 billion beverage giant Coca-Cola, according to Bloomberg.

“We’d love to take a look at Coca-Cola,” Lemann said in 2008 at a private meeting, according to the report.

“We could run it with 200 people,” he joked.

That would mean cutting most of Coke’s 100,000 employees.

Lemann has strung together some of the biggest acqusitions of all time in the past five years through his investment company, 3G Capital. The 76-year-old billionaire is known for his cutthroat management style and the swift layoffs that follow an acquisition.

Read about Jorge Lemann in Bloomberg’s most influential list.

NOW WATCH: How one simple mistake cost ‘Real Housewives’ superstar Bethenny Frankel millions

NOW WATCH: Money & Markets videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at