Sears, Trump Org, and the US Government: Here are the 10 big brands with the worst reputations in America

Getty/Business InsiderFacebook and the US Government made the list of the brands with the worst reputations.
  • Facebook,Sears, and the US Government are among the brands with the worst reputations in America.
  • Axios and Harris Poll surveyed Americans to see which major brands had the best and worst reputations in the US.
  • Here are the 10 brands with the worst reputations.

Being well-known isn’t the same as being loved.

On Wednesday, Axios and Harris Poll released a new ranking of the reputations of the biggest brands in the US.

In the poll, one group of people identified the brands that they believed to have the best and worst reputations in the US. A second group ranked these brands – deemed the “most visible” – based on their reputations.

Some brands made the list simply because of their horrible reputations. The US Government and Phillip Morris both made the list, after being passed over in 2018 – and took the bottom two spots on the ranking.

Here are the 10 brands with the worst corporate reputations in America in 2019:


10. Comcast

Score: 61.4

The telecommunications company fell 13 spots from when the Harris Poll conducted the survey six months earlier.


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9. Bank of America

Score: 60.9


Read more:
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8. Goldman Sachs

Score: 60.0


Read more:
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7. Facebook

Score: 58.1

Facebook dropped a whopping 43 spots, after a rough 2018.


Read more:
Mark Zuckerberg’s net worth sank by nearly $US9 billion after Facebook’s catastrophic year


6. Dish

Score: 56.9


Read more:
Morgan Stanley predicts that digital TV has already peaked, and offers a bleak prediction for the future of pay TV


5. Wells Fargo

Spencer Platt / Getty Images

Score: 52.7


Read more:
Frustrated Wells Fargo customers are saying their direct-deposit paychecks aren’t showing up a day after the bank was crippled by an outage


4. Sears

Score: 52.3

Sears had a disastrous 2018, narrowly avoiding liquidation.


Read more:
Sears, once the largest retailer in the world, has narrowly avoided liquidation. Here’s how its downfall played out.


3. Trump Org.

Score: 50.1

The Trump family-run organisation dropped two more spots over the last six months.


Read more:
A 3rd unauthorised immigrant has come forward to say she worked at Trump’s golf club illegally, alleging HR helped her evade the Secret Service


2. Phillip Morris

Score: 49.4


Read more:
Tobacco giant sees tipping point ahead for phasing out cigarettes


1. US Government

Score: 48.6


Read Axios and Harris Poll’s full reputation ranking here.

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