You’ve got to take risks to create buzz about a brand.Ad agency 22 Squared identified 8 ways to get people talking in a recent presentation. These include making new rules, marketing a belief, creating belonging, enabling expression, creating culture, leveraging tension, using scarcity and encouraging play.

From a distance these tips sounds rather generic, but in the presentation were 60 great examples.

*An example of how brands make new rules from 22 Squared.*

*An example of how brands make new rules from 22 Squared.*

*An example of how brands make new rules from 22 Squared.*

*An example of how brands make new rules from 22 Squared.*

*An example of how brands make new rules from 22 Squared.*

*An example of how brands make new rules from 22 Squared.*

*An example of how brands make new rules from 22 Squared.*

*An example of how brands make new rules from 22 Squared.*

*An example of how brands make new rules from 22 Squared.*

*An example of how brands make new rules from 22 Squared.*

*An example of how brands make new rules from 22 Squared.*

*An example of how brands make new rules from 22 Squared.*

*An example of how brands market a belief from 22 Squared.*

*An example of how brands market a belief from 22 Squared.*

*An example of how brands market a belief from 22 Squared.*

*An example of how brands market a belief from 22 Squared.*

*An example of how brands market a belief from 22 Squared.*

*An example of how brands market a belief from 22 Squared.*

*An example of how brands create a sense of belonging from 22 Squared.*

*An example of how brands create a sense of belonging from 22 Squared.*

*An example of how brands create a sense of belonging from 22 Squared.*

*An example of how brands create a sense of belonging from 22 Squared.*

*An example of how brands create a sense of belonging from 22 Squared.*

*An example of how brands create a sense of belonging from 22 Squared.*

*An example of how brands enable expression from 22 Squared.*

*An example of how brands enable expression from 22 Squared.*

*An example of how brands enable expression from 22 Squared.*

*An example of how brands enable expression from 22 Squared.*

*An example of how brands enable expression from 22 Squared.*

*An example of how brands enable expression from 22 Squared.*

*An example of how brands create or curate culture from 22 Squared.*

*An example of how brands create or curate culture from 22 Squared.*

*An example of how brands create or curate culture from 22 Squared.*

*An example of how brands create or curate culture from 22 Squared.*

*An example of how brands create or curate culture from 22 Squared.*

*An example of how brands create or curate culture from 22 Squared.*

*An example of how brands create or curate culture from 22 Squared.*

*An example of how brands create or curate culture from 22 Squared.*

*An example of how brands create or curate culture from 22 Squared.*

*An example of how brands create or curate culture from 22 Squared.*

*An example of how brands create or curate culture from 22 Squared.*

*An example of how brands create or curate culture from 22 Squared.*

*An example of how brands leverage tension from 22 Squared.*

*An example of how brands leverage tension from 22 Squared.*

*An example of how brands leverage tension from 22 Squared.*

*An example of how brands leverage tension from 22 Squared.*

*An example of how brands leverage tension from 22 Squared.*

*An example of how brands leverage tension from 22 Squared.*

*An example of how brands use scarcity from 22 Squared.*

*An example of how brands use scarcity from 22 Squared.*

*An example of how brands use scarcity from 22 Squared.*

*An example of how brands use scarcity from 22 Squared.*

*An example of how brands use scarcity from 22 Squared.*

*An example of how brands use scarcity from 22 Squared.*

*An example of how brands encourage play from 22 Squared.*

*An example of how brands encourage play from 22 Squared.*

*An example of how brands encourage play from 22 Squared.*

*An example of how brands encourage play from 22 Squared.*

*An example of how brands encourage play from 22 Squared.*

*An example of how brands encourage play from 22 Squared.*

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