'Brands Saying Bae' Twitter Account Makes Fun Of Companies Trying To Be Cool

While developing their company voices on social media, many brands have taken on the task of adapting a voice to match the generation their trying to appeal to — in many cases, a younger one.

The Wall Street Journal’s Steven Perlberg wrote about a new Twitter account, “Brands Saying Bae,” that pokes fun at companies trying to sound cool on social media by talking like teenagers and using one of their favourite catchphrases. 

“Bae,” according to Perlberg, is “a term of endearment that often refers to one’s boyfriend or girlfriend. Bae can be aspirational — someone of romantic interest. The term has also inevitably evolved to apply to inanimate objects. On Instagram, a particularly mouthwatering plate of BBQ could be #bae, for example.”

Arby’s, Olive Garden, and Applebee’s are some of the offending brands tweeting bae.

Here are some others (and you can see all of the tweets here):



NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.