The 11 Brands Kids Love The Most

kit kat

Photo: By limaoscarjuliet on Flickr

Companies spend billions each year to get young consumers on board with their brands.Some are purely marketed towards children and will be abandoned once the kids get older. Others try to gain valuable lifelong customers by getting them hooked early.

So which brands do kids cherish the most?

Harris Interactive recently released the results of its Youth EquiTrend study, which determines which brands “spark the strongest recognition and loyalty” in the youth market (defined as 8-24 year olds, though age ranges vary per category).

#11 Kit Kat

Score: 78.90

Category: Sweet treats

Category rank: #4

#10 Hershey Kisses

Score: 80.29

Category: Sweet treats

Category rank: #3

#9 Reeses Peanut Butter Cups

Score: 80.32

Category: Sweet treats

Category rank: #2

#8 Hershey Milk Chocolate

Score: 80.56

Category: Sweet treats

Category rank: #1

#7 Disney XD

Score: 80.61

Category: Kids TV programming

Category rank: #5

#6 YouTube

Score: 82.17

Category: Social Media

Category rank: #1

#5 Oreos

Score: 82.59

Category: Cookies

Category rank: #1

#4 Nicktoons

Score: 84.11

Category: Kids TV programming

Category rank: #4

#3 Cartoon Network

Score: 86.24

Category: Kids TV programming

Category rank: #3

#2 Disney Channel

Score: 88.34

Category: Kids TV programming

Category rank: #2

#1 Nickelodeon

Score: 89.19

Category: Kids TV programming

Category rank: #1

Broadcast TV: ABC -- 67.46

Breakfast cereals: Cheerios -- 73.95

Computers: Apple computers --73.05

Computer tablets: Apple iPad -- 69.29

Fruit flavored drinks: Capri Sun -- 76.82

Fruit juices: Minute Maid -- 72.21

Gaming platforms: Nintendo Wii -- 76.90

Mobile phones: Apple iPhone -- 73.68

Sodas: Sprite -- 74.26

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