17 Extravagant Ways Big Brands Promoted Themselves At SXSW

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South by Southwest isn’t only a great platform for startups. Brands that want to interact with tech influencers made themselves present in big ways around Austin.From pop-up skate parks to hosting a live Jay-Z concert, here’s how brands went big at SXSW.

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title=”Nike pushed NikeFuel and set up a mini skate park. It also had basketball hoops and goals for athletes looking to enjoy the warm weather.”
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title=”American Express sponsored a live Jay-Z concert.”
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title=”Pepsi bought the entire convention centre for all of SXSW. Normally it’s a Coke building. Pepsi had all Coke vending machines removed and replaced with their soft drinks.”
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title=”Turner had a lounge for hung over people.”
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[slide
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title=”Chevy had free rides driving around Austin that could be hailed like cabs.”
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permalink=”fast-company-had-a-tented-grill-set-up-at-a-bar-6″
title=”Fast Company had a tented grill set up at a bar.”
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[slide
permalink=”samsung-took-the-pulse-of-all-of-the-parties-going-on-during-sxsw-7″
title=”Samsung took the pulse of all of the parties going on during SXSW”
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[slide
permalink=”it-also-had-charging-stations-set-up-throughout-the-convention-center-att-had-lockers-for-storing-personal-items-on-the-left-8″
title=”It also had charging stations set up throughout the convention centre. AT&T had lockers for storing personal items (on the left)”
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title=”HBO sponsored free bike rentals”
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permalink=”att-t-mobile-and-verizons-mobile-wallet-solution-isis-had-a-big-display-in-the-convention-center-10″
title=”AT&T, T-Mobile and Verizon’s mobile wallet solution Isis had a big display in the convention centre.”
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permalink=”cnn-rented-out-a-bar-and-grill-where-interviews-were-conducted-and-guests-could-lounge-11″
title=”CNN rented out a bar and grill where interviews were conducted and guests could lounge”
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title=”Aloft hosted parties on wheels using [RV]IP mobiles.”
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permalink=”windows-had-a-lounge-with-cupcakes-and-couches-to-promote-its-phone-13″
title=”Windows had a lounge with cupcakes and couches to promote its phone.”
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[slide
permalink=”ge-set-up-an-area-where-people-could-play-with-new-technology-like-3d-printers-it-also-partnered-with-foursquare-on-a-social-fridge-when-ten-users-checked-in-free-beer-was-unlocked-14″
title=”GE set up an area where people could play with new technology like 3D printers. It also partnered with Foursquare on a Social Fridge. When 10 users checked in, free beer was unlocked.”
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permalink=”hgtv-encouraged-passersby-to-paint-on-a-wall-15″
title=”HGTV encouraged passersby to paint on a wall.”
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[slide
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title=”eBay set up shop alongside startups in the convention showcase arena.”
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[slide
permalink=”pandora-set-up-a-discovery-den-17″
title=”Pandora set up a Discovery Den.”
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[slide
permalink=”now-see-how-startups-promoted-themselves-at-sxsw-18″
title=”Now see how startups promoted themselves at SXSW:”
content=”10 Creative Startup Promotions At SXSW >>
image=”http://static.businessinsider.com/image/4f5d265469bedd9262000040″
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