US

This startup raised $50 million to sell brand-less products online for $3

A new startup is making a bet that you don’t care as much about the brands you consume as you think.

Brandless, pitching itself as the “Procter & Gamble for millennials,” offers a host of essential consumer items for a single low price of $US3. Instead of a big logo emblazoned on a product, the actual attributes of the product are listed on the package instead.

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