The ex-Apple superstar who became the face of Uber is leaving after a year

Bozoma Saint John
  • Bozoma Saint John, a former Apple marketing exec hired to fix Uber’s brand, is leaving the company.
  • She’ll become CMO of Endeavour, the parent company of famed Hollywood talent agency WME.
  • Saint John is known for stealing the show at Apple’s WWDC 2016 conference.

Bozoma Saint John, a marketing expert who was hired by ousted CEO Travis Kalanick to help fix Uber’s brand, is leaving the company after a little more than a year, Recode first reported Monday.

Uber confirmed to Business Insider that Saint John is leaving. Saint John is leaving to become CMO of Endeavour, the parent company of famed Hollywood talent agency WME, which represents stars such as Amy Adams, Oprah, and Matt Damon.

“Boz joined Uber at a time when the company was hurting – but her energy, optimism and creativity have been a key part of our ongoing turnaround. Endeavour is lucky to have her, and I’m excited to watch her work in her new role,” CEO Dara Khosrowshahi said in a statement.

Saint John is best known as the stylish ex-Apple Music exec who stole the show with her high-energy presentation at the iPhone maker’s annual WWDC conference in 2016. She went to Uberin 2017, right as the company hit a string of scandals that tarnished Uber’s brand and led to the resignation of its CEO Travis Kalanick.

During her time at Uber, Saint John took steps to improve the company’s image with both drivers and customers, going so far as to drive for the service personally.

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