A restaurant chain where waitresses wear crop tops and bullet belts is ready to take over America, thanks to the rise of the “breastaurant” and the election of Donald Trump.
The military-themed sports bar and restaurant chain Bombshells is preparing to expand from four locations in Texas to up to 100 restaurants across the country in the next five years, the New York Post reported on Tuesday.
Bombshells’ sales grew a whopping 10.5% in the fourth quarter, parent company RCI Hospitality Holdings reported earlier in December.
The chain is benefitting from two factors — the popularity of racy breastaurant chains and the election of Donald Trump.
Bombshells’ representative told the New York Post that the chain is not a breastaurant. However, with scantily-clad waitresses and annual “Snow Bunny Pageants,” the concept has some clear similarities to chains like Hooters and Twin Peaks.
These similarities put Bombshells in a good position to thrive as the wider restaurant industry struggles. The breastaurant business has exploded in the last few years. By providing a provocative dining experience customers can’t get elsewhere, chains like Twin Peaks (the fastest-growing American restaurant chain in 2014) and Bombshells have found a way to attract customers — something that’s crucial as more and more customer are eating at home.
A more recent boost for Bombshells’ business was the election, according to the company’s most recent earnings call.
“I think overall the election is turning out to be very, very positive for us so far,” Eric Langan, the CEO of RCI (which also owns six nightclub concepts), said on a call with analysts in December.
Langan said that the company is “very excited” about the nomination of Andy Puzder, the CEO of Carl’s Jr. and Hardee’s parent company, as secretary of labour. Puzder, who is no stranger to utilising scantily-clad women in advertising himself, is expected to cut regulation and reduce costs in the restaurant industry.
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